Meet the Team
THE WHY
We believe every athlete is a business. In the NIL era, understanding your value isn't just a luxury — it's a necessity. AVI exists to give power back to the players through data, visibility, and connection.
The Founders
Kenny Frease
Co-Founder & COOSomeone needed to build something to fix it.
Kenny Frease spent four years at Xavier as one of the most decorated big men in Musketeers history. 1,103 points. 723 rebounds. 130 blocks. 137 games played. All-Atlantic 10. Then nearly a decade playing professionally in Europe — and what stayed with him had nothing to do with his own numbers.
Teams paying the wrong player the wrong price. Players told what they were worth by the very people who benefited from controlling that information. No independent data. No verified framework. No transparency. Just an agent's word and a kid left guessing.
Someone needed to build something to fix it.
Kenny came from a different part of the game and landed in the same place — someone who'd seen enough to know the system wasn't working and wanted to do something about it. AVI is what that looks like.
Verified contracts. Direct program intel. Conference context. Transfer portal positioning. A real number with no agenda attached to the outcome. For the player, it's a baseline that belongs to them before anyone else gets in the room. For the coach, it's a recruiting tool built on what players actually get paid — not what someone decided to quote.
Knowing your value is a fundamental right. AVI makes sure you walk in holding that information. Know your worth. Choose wisely.
Fredrick Cannon
VP of Market IntelligenceThat's what makes the numbers real. The people behind them.
Fredrick Cannon has spent 21 years in grassroots basketball. As Director of the Team Felton Under Armour program for 11 years, every player in the program earned a college scholarship. Not most. All of them.
Coaches trust Fred because he's a straight shooter. He knows the game without needing to tell you he does. And for the last four years he's had a front row seat to every twist and turn of the revenue sharing era — what programs actually budget, what players actually sign, and where the gaps are between the two.
Every number AVI is built on was verified, double-checked, and cross-referenced with Fred and people like him. Verified contracts. Real program budgets. Market context that only comes from being trusted in those rooms for a long time.
That's what makes the numbers real. The people behind them.
Know your worth. Choose wisely.
Ryan Boatright
Founding Player AmbassadorThis is what we needed growing up. Now they can see what they're actually worth.
Ryan Boatright spent four years at UConn finishing 8th on the all-time scoring list with 1,786 points. Captain. All-Conference. Part of a national championship run. The kind of player every program wants and every agent has an opinion about.
He knows what it's like to be evaluated, recruited, and advised by people with their own interests in the outcome. When he first saw AVI, Ryan's reaction was simple: "This is what we needed growing up. Kids used to check Rivals.com to see where they were ranked. Now they can see what they're actually worth — in real numbers, from real contracts, before a coach lowballs them or an agent steers them somewhere that fits his relationships better than their career."
AVI isn't a ranking. It's a range — built from what players at your level are actually getting paid. So when someone tells you what they think you're worth, you already know if they're telling the truth.
Every kid deserves to walk into that room with that information. KNOW YOUR WORTH. Choose wisely.
Know Your Worth. Choose Wisely.